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Professional Bull Riding continues to be the fastest growing spectator sport in terms of stadium attendance and television ratings ? in the county. The Professional Bull Riders, Inc, was founded in 1992 by 20 accomplished bull riders who joined together and took a business risk to try make bull riding ? the most popular event in traditional rodeo ? into a stand-alone sport. Today more than 700 bull riders from the U. S., Canada, Brazil and Australia hold PBR memberships.
The PBR has flourished in every aspect since its inaugural year. When the first PBR World Champion was crowned in 1994, its major tour consisted of eight events that offered a combined $250,000. Today, the Built Ford Tough Series is a 29-city, $10 million tour that has an estimated 100 million viewers annually tuning in to watch televised events.

Our award winning style of presenting bull riding at the Built Ford Tough Series, U.S. Smokeless Tobacco Challenger Tour and Enterprise Rent-A-Car Tour levels include a value-added purse, audience-pleasing theatrics, excellent color commentary and crowd pleasing giant instant replay screens. These elements define the quality of our productions and play an important role in the national acclaim we have received. Our PBR events have been consistently voted in the top 5 on the PBR Challenger Tour.


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